Market Research Sr Associate

Description:
In support of the Taft-Hartley Segment of CIGNA Healthcare, assist with the creation of Segment specific promotional marketing strategy. Work with Marketing to create sales support tools like product brochures, direct to market mailing, and product capabilities presentations identified in the marketing plan. Identify advertising and promotional marketing opportunities where expenditures will have solid ROI. Evaluate field sales advertising recommendations. Coordinate attendance at events, placement of advertisements and process payment to vendors within company guidelines. Monitor and track promotional expenditures against plan. Assist sales executives with the preparation of client specific presentations. Assist sales executives with target prospect, telephonic, cold-calling (prospect needs qualification). Reports to Taft-Hartley Segment Leader. Position will be housed in the Newport section of Jersey City across from the Newport Path station and on the light rail..

Qualifications:
Must have college degree in related filed and minimum 1 year marketing experience. Must be familiar with Microsoft Outlook including Access. Outstanding written and verbal skills.

Salary/Benefits: Salary commensurate with experience
CIGNA offers a competitive compensation and comprehensive benefits package including health and wellness benefits, 401k plan, and work/life balance programs, as well as opportunities for career growth and development.

Job Location: JERSEY CITY, NJ

Job Number: 42416

Company URL: www.CIGNA.com