Marketing Staff Analyst

Ryder’s Fleet Management Solutions (FMS) business segment combines several capabilities into a comprehensive package that provides one-stop outsourcing of the acquisition, maintenance, management and disposal of vehicles.  Ryder?s commercial rental service offers customers a method to expand their fleets in order to address specific or short-term capacity needs.

 

Ryder is seeking a Marketing Staff Analyst who will be responsible for developing and supporting organic growth across FMS.  Product lines by conducting analyses and modeling to support the core product strategies and managing program execution

Person will reach objectives by focusing on the following activities:

? Execute lead generation programs with specific focus on coordinating national account sales lead generation activity

? Conduct analyses and marketing research to support core product strategy development (e.g., prospect segmentation)

? Design and create collateral/sales and marketing materials to support organic growth goals including working with vendors to design, develop, print and mail materials as needed (may need to provide this type of support to other marketing areas also)

? Build financial or economic models to support execution plans and strategy

? Develop creative ideas for lead generation

? Work closely with sales reps (specifically DBDs, DNAs ) to support organic sales in national accountsSpecific tactical marketing activities role will oversee

? Capabilities binder and proposal template

? National Accounts HQ mailing

? Large deal targeting

? Other activities as determined by Group Director Core Products

 

Education/Experience/Skills/Required Qualifications:

? 4 year college degree with focus in marketing, business or economics or 5+ years marketing experience required

? Experience with Microsoft excel, PowerPoint and word

? Ability to create financial models

? Other characteristics include good written and oral communication skills, high energy, ability to work on teams, strong work ethic and drive for increased responsibility

 

Ryder offers a competitive compensation and full-featured benefit package including health/life insurance, 401(k), and tuition assistance and employee stock purchase plans.  Please e-mail your resume with salary requirements to: