SENIOR ANALYST, MARKETING SERVICES

Forrester Research (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice about technology's impact on business and consumers. For 22 years, Forrester has been a thought leader and trusted advisor, helping global clients lead in their markets through its research, consulting, events, and peer-to-peer executive programs. Established in 1983, Forrester is headquartered in Cambridge, Mass. For additional information, visit www.forrester.com

Senior Analyst, Marketing Services

Description:
The Senior Analyst is a critical member Forrester?s Marketing Strategy & Technology research team. This team creates research that analyzes the changing role of marketing in an era of media fragmentation, increasing prevalence of addressable and interactive media, and fast-changing consumer behavior. The team regularly conducts consumer and business surveys to help clients understand consumer attitudes and behaviors and how firms are adapting to them. The team writes reports to help businesses understand and exploit new technology and consumer trends. It also provides custom research and consulting services to give clients the specific information they need to make strategic technology and business decisions.

The Senior Analyst will lead Forrester?s coverage of the marketing services landscape, with specific focus on firms providing services for database and direct marketing, loyalty marketing, and customer analytics. Under the direction of the team?s Research Director and in collaboration with other Marketing Analysts, the Senior Analyst will conduct primary and secondary research, answer client inquiries, develop new products, and facilitate customized consulting programs for clients. The Senior Analyst will write, speak, and advise clients about Forrester?s research by conducting primary survey and interview research, analyzing quantitative data, identifying trends and best practices, and researching vendor product offerings.

Responsibilities:
The Senior Analyst will work as part of a small, high-performance team of other Analysts and Research Associates. He or she will collaborate with team members in all aspects of the job. He or she will:
?Map the landscape of marketing service providers and define a clear forward-looking vision for how the industry must evolve to support end user needs.
?Maintain a current level of expertise on specific topics relating to database marketing, direct marketing, loyalty marketing, and customer analytics.
?Provide telephone and email responses to inquiries placed by Forrester?s clients for various topics related to database and direct marketing, loyalty marketing, and customer analytics, and service provider selection. Advise clients by applying Forrester?s research to their specific business environment, applying our ideas to solve the problem.
?Develop and maintain relationships with leading and emerging marketing services and vendors to understand and critique their vision, products, and offerings.
?Help scope and deliver consulting assignments including presentations, written papers, and direct client interactions.
?Develop research plans, set milestones, and coordinate internal and external resources to ensure research success. Conduct surveys and interviews; analyze and document results.
?Write research about issues related to marketing and technology ? in a style and form that meets Forrester?s standard for quality and quantity.
?Provide pre-sales support, via telephone and face-to-face meetings with Forrester prospects, working with Forrester?s Sales and Marketing teams.
?Collaborate with other research teams and external partners to enhance and improve the timeliness and value of Forrester?s marketing strategy and technology research.
?Establish an industry presence as an influential speaker and thinker. Build influence with the press and media.


Requirements:
Forrester is looking for people who are inspired and inspiring. Our product is our intellectual capital, so we welcome and reward intellectual excellence, curiosity, and sophisticated thinking and look for:
?A minimum of five years of experience as a senior-level marketing manager in a consumer marketing firm, top marketing services or strategy firm, or marketing technology company.
?A B.A./B.S. with strong academic record; an M.A./M.S./M.B.A. is preferred.
?Superior communication skills ? verbal, written, presentation, and computer skills.
?Demonstrated capabilities in project management.
?Ability to collaborate across the organization to meet the needs of the client or research project.
?Willingness to work with a high degree of intensity and follow-through.
?Ability to work under tight deadlines and handle multiple tasks.
?Ability to travel.

Forrester Research is an equal opportunity/affirmative action employer; M/F/D/V are especially encouraged to apply.
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