Segment Marketing Manager

SUMMARY

Responsible for the implementation and support of the Segment Marketing initiatives towards meeting the Company?s vertical market strategy and goals.

 

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

 

Work with field sales and other relevant functional groups to analyze and define the needs of the targeted vertical markets.

 

Gather and analyze market information & trends and competitor information/activities for the vertical markets.

 

Assist Segment Marketing Manager in defining solutions and programs to address vertical markets.

 

Execute vertical market specific campaigns.

 

Implement segment message and positioning in customer facing materials such as sales presentations, promotions, collateral, web content.

 

Assist in implementing lead generation programs such as direct mailers, email blast, advertising, telemarketing, etc targeted at verticals.

 

Responsible for maintaining project plans, schedule, managing day-to-day program activities and identifying enhancements.

 

Track campaign progress, metrics and provide results to management.

 

Performs other related duties and tasks as assigned

 

 

SUPERVISORY RESPONSIBILITIES

None.

 

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

EDUCATION and/or EXPERIENCE

Bachelor's Degree in Business, Marketing or other related field; 3-5 years marketing experience

 

LANGUAGE SKILLS

Ability to read and write reports and routine business correspondence.  Ability to effectively communicate with various internal departments. Ability to present information in one-on-one and small group situations.

 

MATHEMATICAL SKILLS

Ability to work with mathematical concepts such as probability and statistical inference, and fundamentals of plane and solid geometry and trigonometry.  Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.

 

REASONING ABILITY

Ability to define problems, collect data, establish facts, and draw valid conclusions.

 

CERTIFICATES, LICENSES, REGISTRATIONS

None.

 

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

While performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel; and talk or hear.  The employee is occasionally required to stand, walk, and reach with hands and arms.  The employee must occasionally lift and/or move up to 10 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

 

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

The noise level in the work environment is usually quiet.