Sr. Channel Marketing Analyst

Covad Communications

Innovative-Confident-Trustworthy-Easy to do business with-Spirited

Covad is a leading nationwide provider of broadband voice and data communications to small and medium businesses and a key supplier of high-speed Internet access for competitive voice providers and Internet service providers. We offer DSL, Voice Over IP, T1, Web hosting, managed security, IP and dial-up, broadband wireless and bundled voice and data services directly through our network and through strategic partners and resellers. Covad broadband services are currently available in 44 states and 235 Metropolitan Statistical Areas (MSAs) and can be purchased by more than 57 million homes and businesses, which represent more than 50 percent of all U.S. homes and businesses.



This position is responsible for the tracking, measurement, and analysis of channel marketing programs designed to increase revenue and maximize profitability in Covad's strategic partner and wholesale account channels. Covad's wholesale sales channel includes major strategic partners such as AT&T, Earthlink, MCI and Speakeasy. This position will communicate new marketing programs, help create sales tools and promotional collateral, design and track performance incentives, rebates, credits, price promotions, enterprise bounties, co-funded demand generation campaigns, sales contests, and other custom programs.



Qualifications: Track and analyze all channel metrics for new partner recruitment and partner sales productivity. Assess the effectiveness of the channel strategy at meeting revenue goals on an ongoing basis with defined metrics and measurement tools. Recommend program improvements to drive channel performance against revenue goals. Develop and execute breakthrough channel promotions that support channel strategy and drive revenue growth. Conduct partner survey and satisfaction measurements regularly to understand partner needs. Evaluate program contracts and commission rates to ensure the program remains competitive in the marketplace Work with Finance, Operations, Legal and other departments to implement industry-leading program benefits for our partners.



Responsibilities: 4-5+ years of experience in channel marketing in telecommunications or IT/Enterprise software; experience with voice and data communications ideal. Strong analytical skills required. Outstanding communication skills including writing and content development. Demonstrated experience creating successful channel marketing campaigns and promotions within tight time lines, with metrics to measure success of the initiatives. Excellent project management skills to drive many simultaneous initiatives to closure using cross-functional resources. Excellent organizational skills with a demonstrated ability to meet/exceed deadlines. Strong interpersonal and cross-functional communication skills, playing a key role in gaining consensus and alignment on campaign and program elements throughout the organization. Ability to communicate and build strong relationships with senior management internally and at partner organizations, as well as external agencies.

Local candidates preferred. No relocation assistance will be provided.

If you're a professional looking for a dynamic and innovative environment, join us at Covad. We offer a competitive salary, an equity stake in Covad, and the chance to help lead the charge in the telecommunications revolution.

EEO/AA

www.covad.com